A Missional mindset

The majority of the world's population lives in the 10/40 window which is a term used to describe a region of the world within 10 & 40 degrees latitude from Western Africa to Eastern Europe. Most of the unreached people groups in the entire world live in these countries. The major question we as the western church need to ask ourselves is why haven't we brought The Gospel in these areas in greater measure? The reasons are discussed in this short video.